Few Improtant Steps Before you Strat Content Writing

Shagufta banny
6 min readNov 27, 2020
  • Introduction
  • What is Content Writing?
  • What is the Difference Between Copywriting and Content Writing?
  • Strategies of Content Writing
  • SEO Friendly Content Writing
  • Conclusion

Introduction

Writing about something in childhood seems to be so easy and fun, short story writing, essay writing, writing about your favorite game, about your hobbies, etc, we all listed up the things and started writing about them. But now the time has changed.

We can see many but not only one type of writing by taking a pen and paper, but they’re also other types of writing which are so-called online content writing. Does this word sound familiar to you? If not I will give you a simple and clear idea about content writing just follow the article?

What is Content Writing?

1986, Joe Sugarman, one of the best content writers. But what makes him best? The way he writes the content. When I read joe’s articles although I don’t like reading, here I fall in love with reading more articles. So what are the ways adopted by joe and make him so famous? First of all, he started the article like he wants to tell a surperies full story to the audience, basically the target audience.

Second, he focuses on uncovering that story slowly by adding some of his own experiences and comparing them with other audiences who are going to read his article. Through this, he creates an interest that the audience wants to read it till the end of the article. I have listed some important things for content writing, check them before you start the content writing.

  • Do Research and Ideation( the process of identifying and selecting the most relevant topics that will engage your target audience) before writing content.
  • You already have an idea about your topic now focus on why are you selecting it, which type of content do you want to add remember don’t forget your target audience, and the primary keyword( the keyword that you selected for your topic).
  • The third and basic thing is a View, creating a view is not an easy task it needs time and lots of research. The topic that you selected do a lot of research on it, collect fruitful and informative pieces.

Some other Useful Ideas

  • Find your Unique Style, let’s take an example from daily life routines when you go outside for a party, of course, you want to look pretty, dress up in different style because you want to look unique attractive and want to gain attention from other people, the same thing is applying here, adopt the unique style, not copy others. Create your own style to structure up your content. Don’t write similar content the way others do.
  • Stick to the point, if you talk about “Good Nutritious for Women during Pregnancy”, then stick to this point, try to not talk about what your favorite food is. Try to create a smooth way of related content added for comparison or for some extra information. But don’t forget the path where you want to walk your target audience.
  • Try to create a killer title and the first paragraph short plus attractive, raise questions, and let the audience to explore more in your content, create a story for them.
  • Editing is the best way to see what more to add or what to remove. Give your content to your friends, colleagues say them to outline the mistakes, as Joe does so, he give his content to others and gives them money if they outline any mistake in it. Read, read, and edit.

What is the Difference Between Copywriting and Content Writing

What comes to your mind when you heard about these words, copywriting and content writing? Are they the same or different? Copywriting basically focuses on brand, products, and services. The ads, blogs that you see on Google, Facebook which is trying to attract you towards their brand. They are basically want to take action from readers and take the next step to buy their products or to share them with others.

Copywriters focus on ads, sales emails, PPC landing pages,s, and more. Content writing is not like this, the writer wants to educate the readers, give them knowledge about something, entertain them, usually, content writing is also called productive writing.

The purpose of content writing is to inform you about the related topic and increase customer engagement. They are creating an informative piece.

For example, there is a blog of a brand like Khaadi one of the most famous cloth brand in Pakistan, they are trying to tell you that their products and services are best and convince you to visit their landing page and to purchase their products, this is what copywriting is. On another hand, you see a blog or article which tells you about some 5 useful tips for becoming a good speaker, or good English speaker, this is informative and productive content for you right this is called content writing.

Strategies of Content Writing

If you want to become a good content writer focus on the following tips:

Remember one thing, Text Transformation is a powerful tool in content writing, “Change Your Words, Change Your World” said Purplefeather a famous U.K web designer, as he creates a video about how words transformation change the whole world. video link below,

https://www.youtube.com/watch?v=QYcXTlGLUgE

Create Something that must be Read

If you add information about what is in your content people aware of what are they knowing about, readable content is more helpful than only images one, the idea about that thing which you are writing about is only really by creating readable content for people. Think smart, don’t be so serious try to create not boring content, focus on a headline that you are using in it. Last but not least know your audience, imagine their age, gender, and other things.

How to write SEO friendly content writing

SEO stands for Search Engine Optimization it is the practice of increasing the quantity and quality of traffic on your website through organic search engine results. 1991 was the period when SEO comes in front of the human eye but at that time it is not properly structured. Here the problems are started when a lot of content came from different websites.

Users could not find the specific content which they want. Google sees this problem and gives structure to that content, from here the game of SEO is started. But how it works? The magic begins when you visit Google and type some question and it gives you the answer but do you ever think about how this magic happened? The entered keyword by the user goes to crawler which is also called a spider because of multiple websites in it. A local server is a place where google stores all of the information from different websites. The next step is indexing where information is categorized like sports, food, clothes, etc. From here google select the most relevant information and shows you on your mobile screen.

There are 200 google factors that go to the search engine’s algorithm through which this process takes place. Focus on those techniques of search engine which remain consistent will help you to stay on the ranking side of google. Thanks, me later for adding up extra information.

But how should I write SEO friendly content?

Ok, so once you know the process of SEO, keeping in mind there are some useful things you can easily write SEO friendly content. First, select the seed keyword, try to not select a

  • Short tail-keyword because there are lots of competition out there on google it will affect your ranking.
  • Long-tail keyword. I will suggest you use keyword searching tools, they will help you to find out right long-tail keyword.
  • Second use headlines and sub-headline in your content, it helps you to create a sweet structure of your content, and through this, you can add more keywords to inform more, to educate more. It will also helpful for google to understand what is your content about. Third, add links so the readers can find out your website or page easily.
  • Make the content shareable because people are going to read your content, not robots.
  • Write high-quality content. It will help the ranking of your page. Last but not least try to understand the factors of Google so you can write the content according to them.

Conclusion

This guide will help you out not only now but in the future. The world is going towards the era of technology everything around us become a part of online ways to gain more attention at world wide. SEO content writing is a great strategy to join such a world and put yourself into this race.

--

--